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Skyword stands as a premier content marketing company, specialising in crafting customer-centric products and services that make cutting-edge content creation, making it both accessible and scalable for brands.
Seeking to establish themselves as thought leaders in the dynamic realm of content marketing, they turned to Fame to help launch their podcast Content Disrupted: Bold Takes on Brand Marketing. In May 2023, Skyword signed with Fame to help manage client/guest communication, studio bookings, asset production, and promotional aspects. Their goal was to grow the relationships with existing and potential customers and drive the conversations with big brands' enterprise-level marketers.
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Just five months after the launch, the podcast has already featured ten high-profile guests, from the likes of Abbas Arslan, Senior Director of Marketing at Coca-Cola, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA, and most recently Sofia Hernandez Global Head of Business Marketing at Tiktok.
Within the first month, the Content Disrupted podcast ranked in the top 100 Marketing podcasts in over 6 countries including the United States, one of Skyword's main target audiences. The growth of the podcast hasn’t stopped there! Within the first month, the podcast achieved an impressive 848 downloads and currently has a perfect 5-star rating on Apple Podcasts.
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